Coleman Supports New York City Tree Project
Outdoor equipment company Coleman is helping New York City Mayor Michael Bloomberg achieve his goal…
Wachovia Sponsors American Legacy Tour
Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy…
Zyrtec Brings Springtime to Central Park in January
On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the…
Marketers Share Their ’08 Predictions
2008 is barely a month old and it’s already shaping up to be a doozy.…
Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon…
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s…
Marketers Set Up at Military Commissaries
Here programs and key insights from commissary insiders including Land O’Lakes Heinz Kraft and Unilever…
Are Booth Babes an Antiquated Tactic?
Booth babes: evergreen or outdated? We asked staffing industry pros Larry Hess ceo of Redondo…
Music Sponsorships Are All About the Details
To really make the most of your sponsorship dollars it’s important to find ways to…
Brands Use Face-to-face to Change Perceptions
Consumers usually have a pretty clear idea about brands. Mention Q-tips and women associate the…