Verizon Reaches Demo Via Music
Verizon Wireless connected with Memphis' African-American community by engaging the enthusiastic choristers from Miracle Temple…
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with…
Soft Scrub Cleans Up on Dancing With The Stars Tour
Soft Scrub recently wrapped a 38-city tour as a sponsor of the Dancing with the…
AirTran Leverages Racing Partnership by Speeding Up Check-in
Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted…
Samsung Breaks World Record with Autograph Signing
Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a…
Intel Brings WiMAX to Life at CES
Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale…
Nissan Canada Leverages Grey Cup Sponsorship with Game Show
Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The…
DWS Scudder Brings Snowy Village to Beverly Hills
DWS Scudder isn’t just showing consumers what climate change can do to the environment—it’s showing…
SAP Lets Customers Tell its Story at NRF
Software company SAP connected with potential customers at this year’s National Retail Federation show by…
UHC Adds Triathlon Properties to Portfolio
UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo…