Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows,…
Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows…
Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII,…
Sponsorship Outlook: 10 Hot Properties to Watch in 2024
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means…
Super Bowl LVIII: Uber Eats Expands its NFL Partnership, Pops up a Grocery Store for Fans
Uber Eats brought app-based deliveries to life with the Get Almost Almost Anything Shop at…
The Brief: Weed Sponsorships and Predictive Palettes
This week’s hot takes on hot topics in experiential marketing cover floating face serum, a…
Ideas from Fashion Trade Shows: Five Exhibit Style Touches
When Informa Markets’ MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las…
Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas
For an event like the Super Bowl—the most watched telecast of all time with 123.4…
Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The beverage…
Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential
We bring you extensive, and exclusive, coverage of Super Bowl LVIII brand activations we toured around…