Enticing Partners to Sign On
The power of b-to-b road shows continues to grow with brands of all shapes and…
History-NASCAR Partnership Promotes ‘Ice Road Truckers’
Event Tours: History-NASCAR Partnership Promotes ‘Ice Road Truckers’To drive tune-in to this season’s June 8…
Microsoft Opens Up Family Portrait Studios to Bond with Urban Moms
This April the Microsoft Windows brand for the first time turned to experiential marketing to…
How to Make Events Greener
LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires…
Alaska Town Renamed Jolt During Summer Solstice
Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting…
Chrysler Partners With Six Flags
Chrysler is partnering with theme park company Six Flags in an effort to give consumers…
Bravo Promos Show With Free Hair Styling
To promote the second season of “Shear Genius ” cable net Bravo last month offered…
Defying the Concert Sponsorship Formula
The concert sponsorship activation model has become for the most part a rather formulaic platform.…