How to Make Events Greener
LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires…
Alaska Town Renamed Jolt During Summer Solstice
Energy drink Jolt recently capitalized on the summer solstice—the longest day of the year—by airlifting…
Chrysler Partners With Six Flags
Chrysler is partnering with theme park company Six Flags in an effort to give consumers…
Bravo Promos Show With Free Hair Styling
To promote the second season of “Shear Genius ” cable net Bravo last month offered…
Defying the Concert Sponsorship Formula
The concert sponsorship activation model has become for the most part a rather formulaic platform.…
Minnesota State Fair Brands Lures Fair-Goers
At the Minnesota State Fair friendly folks of all ages strolled along taking in the…
Cartoon Network Creates Buzz For Star Wars Series
To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is…
Sheraton Employees Promote New Service
To create awareness for its Microsoft-powered Link@Sheraton service 600 Sheraton employees were bussed from its…
Canadian Club Teams Up With Movember Foundation
Beam Global’s Canadian Club whisky is partnering with the Movember Foundation an organization created to…