Honest Tea Steps Up Efforts To Support Wider Distribution
As part of a strategy to become more accessible and reach a broader audience Honest…
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location…
Slurpee Rocks with Guitar Hero
7-Eleven and Activision have partnered with Coca-Cola and Microsoft in a marketing blitz to promote…
PlayStation Connects With Music Fans At Bamboozle
Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music…
Early Times Creates Giant Mint Julep At Derby
Early Times leveraged its sponsorship of the Kentucky Derby this year by creating what the…
A&E ‘Decontaminates’ Andromeda Fans
A&E is promoting its upcoming miniseries “The Andromeda Strain ” based on Michael Crichton’s 1969…
Wells Fargo Connects In Movie Theaters
Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of…
Kraft Rolls Out Tour To Support New Bagel And Cream Cheese Line
To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia…
Going from Video to Viral
WITH VIRAL MARKETING top of mind cool green-screen programs can create the buzz brands are…
