Breaking Campaigns: Microsoft Introduces Vista Office 2007 In 74 Cities
Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007…
Service-based Events: Infiniti Offers Free Rides From Wired Store
Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the…
Hispanic Marketing: Sony Creates Pop-up To Promote New Service
Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The…
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities…
Pop-ups: Charmin Opens Public Restroom in Times Square
In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in…
Web-driver Events: Site Targets Office Workers For Quick Push To Net
DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan…
B-to-B Events: IBM Hosts Multi-venue Town Hall In China
Just months after it executed a five-venue town hall meeting for 19 000 attendees across…
Legal Action: MasterCard Takes Back World Cup Heads Roll At FIFA
A New York federal district court ruling this month gave MasterCard International the right to…
Strategy: BB&T To Use New Deal To Target NASCAR Partners Suppliers
BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in…
Street Marketing: Dewar’s Goes Live To Commemorate Prohibition Repeal
Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push…