Brands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it…
Activating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple…
HBO Brings Out Infamous Florida Polling Booths
To drive viewership for its new film “Recount ” the behind-the-scenes story of the 2000…
Dodge Promos New Vehicles At Family Events
Dodge is hitting the highway for its Grab Life tour which is making stops at…
Building Brand Affinity
A perfect getaway for most of us means sandy beaches and warm weather but…
Dos Equis Leverages P.R. User-Gen Content For Contest
Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance…
Enviga Green Tea Connects With Active Men In Central Park
Events: Enviga Green Tea Connects With Active Men In Central Park Coca-Cola-owned Enviga Green Tea…
Denny’s Gets In On Election Year Action With New Promo
Tying into election year buzz Denny’s is targeting consumers who love breakfast through an integrated…
Sheraton Activates New NCAA Partnership By Sparking Fan Rivalry
On March 11 Sheraton kicked off its first-ever CBS Sports and NCAA sponsorship by launching…