Kia Sponsors Warped Tour
In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors…
Colgate Activates Education Initiative With Comedy Showcase
As part of its ongoing education initiative—Bright Smiles Bright Futures—Colgate-Palmolive debuted the Bright Smiles Comedy…
Coke Zero Capitalizes On March Madness
Coke Zero hired four NCAA fans to blog about March Madness for three weeks as…
Through The Customer’s Eyes
For software company SAP’s retail division the annual National Retail Federation Convention is among the…
BMW’s Experiential Marketing Mix
For one of the world’s premier automotive companies it’s never about the hard sell. “What…
HSBC Brings The Wimbledon Love To U.S. For First Time
Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time On June 19 HSBC…
Starbucks Launches A Summer Taste Tour
Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products…
On The Road Again – How GE Healthcare’s Mobile Tour Connects the Brand with Customers
FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on…
Discovery Adds Green Experience To Animal Planet Expo
Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet…
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And…