Volkswagen Leverages Vehicles For MLS Program
Volkswagen is in the midst of a multi-market tour designed to promote its partnership with…
MySpace Hits the Streets as Max ROI
In an effort to generate media buyer buzz MySpace earlier this month played off election…
Novartis Educates Women About Reclast
Pharma company Novartis has launched an educational tour to promote Reclast a new once-a-year osteoporosis…
State Farm Targets Women
State Farm connected with women through a mall marketing program targeting shoppers on Black Friday…
Scion Goes Back to High School
Scion is targeting teens with a program that will have high school students creating marketing…
Charmin, Duracell Relieve And Recharge New Yorkers
Duracell partnered with sister Procter & Gamble brand Charmin at its popular restrooms pop-up in…
Product of Green
Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as…
5 Tips for Blogger-friendly Activation
As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit…
Ready Set … Action: Stunts Lead to Big Buzz
Event marketing done right always creates buzz but brands looking to extend that word of…
Turning Disaster Into Opportunity
Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman…