Digital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in…
HBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed…
Talbots Promos New Collection Via Hostess Program
Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’…
Emergen-C Adds New Elements To Burton Partnership
Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship…
Kiplinger’s Launches Year-Long Tour
Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling…
USA Caffeinates Commuters To Drive Tune-In
For two days last week USA Network reached out to morning commuters on the streets…
Nautica Connects With The Khaki-Set
To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit…
Huggies Connects With Moms
Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms…
L.L. Bean Camps Out To Create Buzz
To drive consumers to its newest store in Skokie IL L.L. Bean set up camp…
Delta Lands At New York Wine & Food Fest
Delta Air Lines made a smooth connection with the 22 000 attendees of the Food…