Calle Ocho 2008
IN LITTLE HAVANA the scene and smells were comfortingly familiar—the aroma of deep-fried foods and…
Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s…
MTV Promos Show With Pink-Clad Impersonators
Buzz Builders: MTV Promos Show With Pink-Clad Impersonators To drive buzz for MTV’s new reality…
Steve & Barry’s Activates Laird Hamilton Paddle Surfing Promo
PR Stunts: Steve & Barry’s Hypes New Launch With Laird Hamilton Paddle Surfing Promo As…
Mondavi Takes Revamped Program On The Road
Event Tours: Mondavi Takes Revamped Program On The Road Inspired by the success of its…
MTV Goes Inside Gyms To Drive Awareness For Movie Awards
Promos: MTV Goes Inside Gyms To Drive Awareness For Movie Awards To get gym-goers psyched…
ESPN Taps Into European Pride To Promo UEFA
To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer…
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated…
Alert The Media: Capitalizing on Trade Press
Your trade show presence is a huge investment. You spend big bucks on the exhibit…
Event Permits: Making Sure a Sampling Program Follows The Rules
YOU'VE PROCURED THOUSANDS of samples trained brand ambassadors and are ready to hit the ground…