Steal This Idea: Ben & Jerry’s
Ice cream brand Ben & Jerry’s kicked off a new joint partnership with the Lennon…
Full Circle
IN THE WORLD OF outdoor event setups tents may be the established superstar but domes…
Teva Hits Vail for a Mountain Games Sponsorship Program
MANY BRANDS rely on their biggest sponsorship properties as once-a-year platforms for launching new products…
Teaching Moms to Respect the Pouch
IN A WORLD of cans and bottles the silvery Capri Sun pouch has stood the…
Women In Event Marketing: The First Edition
In the not so distant past women draped themselves on new cars like shiny hood…
Women in Event Marketing: Brungardt
Who she is: With 32 years on the job at HP 19 of them in…
Ben & Jerry’s Recreates Bed-In Event To Promote Peace
Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace
Road Less Traveled
EVENT SPONSORSHIP is an effective and efficient way for brands to reach their target audience—racecar…
Women in Event Marketing
Who she is: Fontaine is the driving force behind Ford’s mission to get more people…
Women in Event Marketing: Pollack
Who she Is: When Pollack joined Google four and a half years ago she was…