Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New…
Proprietary Events: Southern Comfort Offers Free Two-day Festivals
Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic…
Luxe Events : Lincoln Entices Consumers With Culinary Experience
Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating…
Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around…
Live Extensions: Macy’s Takes Thanksgiving Parade On Tour
The Macy’s Thanksgiving Day Parade is seen live by three million people in New York…
Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal
General Motors was pleased enough with Cadillac’s year-old sponsorship of the Phipps Plaza shopping mall…
Youth Marketing: Publisher Puts Purple Porta-potty On The Road
In lieu of the standard author’s book tour Scholastic is taking a themed environment on…
Community Relations: Crown Royal Expands Barbershop Renovation Program
Crown Royal is expanding a program it instituted last year to renovate and refurbish barbershops…
Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events
Time4Media the lifestyle magazine subsidiary of Time Inc. is sending Field & Stream and Outdoor…
Mobile Marketing: Jimmy Dean Takes Breakfast On The Road
Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month…