Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to…
Q&A: 10 Minutes with Kerry Lamont of Bombardier
On the surface, the world of private aviation appears centered around convenience, innovation and luxury,…
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore…
Experiential Sampling: Five Brands Savoring the Comfort Food Trend
Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary…
Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman
There’s a strong correlation between health and wealth, and Boss Women Media leaned into that…
Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile
For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He…
Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a…
How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade
When the 33rd annual Tompkins Square Halloween Dog Parade in New York City was canceled…
How Vox Media Revamped its Ultramodern Code Conference in SoCal
Even a bleeding-edge business and technology event like Vox Media’s annual Code Conference needs to…
How the Coke AI Studio is Blazing a Bubbly Trail for Personalized Engagement
Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over…