Youth Marketing: Tiger Targets Kids With Three-market Tour
Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally…
Activation: Alltel Takes ‘My Circle’ To Football Stadiums
To back national media around its My Circle calling plan Alltel Wireless is building related…
Guerrilla Events: Marshalls Takes Flash Fashion To Chicago
A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity…
Press Events: Tag Heuer Creates Temporary Gallery For Media Launch
Tag Heuer transformed The Waterfront a New York City event space into an art gallery…
Research: Employees Say They Respond To Experiential Marketing
When it comes to influencing employees the old adage really rings true: It’s not just…
Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints
Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component…
Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities
Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events…
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla…
Exhibits: Napster Spices Up DigitalLife With Burlesque Shows
Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to…
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government…