Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting…
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through…
In Search of the Next Big Thing Brands Head into Second Life
It has three million members its own self-sustaining economy and a world of untapped marketing…
Getting Speakers Ready for Breakthrough Breakout Sessions
With all of the focus that goes into prepping keynote speakers before a conference it…
Connecting with Indie Consumers
There are few marketing challenges more difficult than connecting with “indies ” consumers who consciously…
Giving Your Event a Gallery Vibe
Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel…
Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now…
Ensuring Properties Aren’t Diluting Your Activation
Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At…
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros…
Porsche Blazes Trail at L.A. Auto Show
To its legions of enthusiastic owners and owner wannabes Porsche is not just another car.…