Giving Your Event a Gallery Vibe
Brands from Lexus to Red Bull are creating exhibits that borrow their look and feel…
Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now…
Ensuring Properties Aren’t Diluting Your Activation
Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At…
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros…
Porsche Blazes Trail at L.A. Auto Show
To its legions of enthusiastic owners and owner wannabes Porsche is not just another car.…
Boeing’s Customer Experience Center Takes Flight
For decades the model remained the same. Now the rules are being rewritten. The commercial…
Results: 9Lives Sees Sales Spike Just Months Into New Campaign
With the second leg of a 34-city tour just underway Del Monte’s 9Lives brand is…
On Premise: Amstel Light Stays Close To The Slopes
Amstel Light is spending the winter wooing skiers and celebrities via a series of Après…
Nontraditional Venues: Warner Bros. Promotes Speedy Comeback
Warner Bros. Consumer Products is promoting the Speedy Gonzales character to young skateboarders with a…
Product-based Activation: Jeep Incorporates Vehicle Into Snowsports Competition
DaimlerChrysler’s Jeep leveraged its presenting sponsorship of a pro snowboarding competition in New York City…