Product-based Activation: Jeep Incorporates Vehicle Into Snowsports Competition
DaimlerChrysler’s Jeep leveraged its presenting sponsorship of a pro snowboarding competition in New York City…
Retailtainment: Doritos Partners With Retailers Leading Up To Super Bowl XLI
A Super Bowl-weekend contest in Miami letting high-energy consumers seeking to be recognized as their…
Sponsorship: Ford Closes The Door On Open Wheel Racing
After learning that the biggest customer-facing benefit of its sponsorship is being phased out by…
Influencer Marketing: Gap Promotes (Red) Line Through Grammy Sponsorship
As part of its first-ever sponsorship of the Grammy Awards Gap transformed the traditional green…
Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour
Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred…
Bottoms Up!
Drink recipes provided by Carlos Boughton brand manager for Tecate and Bohemia at Heineken USA. TECATE…
Streamlining the Event Registration Process
Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income…
Logistics: Geico Launches Month-long Spring Break Effort
Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly…
Youth Marketing: Nickelodeon Connects With Kids Through Interactives
Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour…
Sports Marketing: Canon Takes Tennis Strategy To West Coast
Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy…