Turning Disaster Into Opportunity
Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman…
Digital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in…
HBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed…
Talbots Promos New Collection Via Hostess Program
Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’…
Emergen-C Adds New Elements To Burton Partnership
Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship…
Kiplinger’s Launches Year-Long Tour
Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling…
USA Caffeinates Commuters To Drive Tune-In
For two days last week USA Network reached out to morning commuters on the streets…
Nautica Connects With The Khaki-Set
To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit…
Huggies Connects With Moms
Huggies has launched a month-long five-city tour that celebrates its 30th anniversary and the moms…
Delta Lands At New York Wine & Food Fest
Delta Air Lines made a smooth connection with the 22 000 attendees of the Food…