Sharp Hits A Home Run With Retailers
Sharp’s Aquos brand marked its second season as the official HDTV of Major League Baseball…
Atayne Collects Trash To Connect With Runners
On Oct. 5 athletic brand Atayne activated its sponsorship at the Maine Marathon in Portland…
Vodka Brand Teams With Miss Russia Finalists
In an effort to reinforce its brand among U.S. consumers Russian Standard Vodka recently hit…
Bloom Supermarkets Asks Football Fans To Break World Kissing Record
Last Saturday Bloom grocery stores attempted to break the Guinness World Record for most couples…
Pentel Hits Campuses To Promote Hyper Pen
Pentel in August will engage in its largest college marketing effort to date. Teams of…
Ruby Tuesday Kicks Off Brand Makeover With Live Event
Restaurant chain Ruby Tuesday is saying goodbye to its old image and ushering in a…
The Price Is Right: And Alltel Makes the Right Call
SINCE LAUNCHING ITS MY CIRCLE CAMPAIGN in 2006 Alltel Wireless has executed nine My Circle-themed…
Experiential Potential – Hotels Compete by Leveraging Experiences
One thing hoteliers all agree on: Consumers’ needs are changing. They want rooms flush with…
More From Mobile: Adapt to Changing Paradigms
DARWIN TELLS US that only species with the ability to adapt to environmental changes can…
Woman Of The Year
Stop into McDonald's on a Saturday afternoon in suburban Chicago and you may happen upon…