Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk
Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No.…
Event Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take…
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American…
Grassroots: Smart USA Introduces Two-seater Cars To American Drivers
The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is…
Youth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this…
Targeting: Nike+ Launches Virtual Half-marathon To Connect With Runners
When the Nike Women's Marathon in San Francisco sold out all 20 000 of its…
Sampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste…
Sponsorships: ING Expands Its Marathon Empire To The Mile High City
ING announced last week that it will add the Denver Marathon to its expanding portfolio…
How GE’s Water Tour Paid Off
GE Water trades in hundreds of trade shows for a paid proprietary event program. A…
Tastemakers in New and Creative Ways
Product sampling programs target tastemakers in new and creative ways Street-corner handouts during rush hour…