How to Integrate YouTube Into Events
Prepare to ditch the creative briefs and the commercial-quality stuff. It’s time to go YouTube.…
Websites Extend the Lifespan of Live Events
Having a web presence as part of a fully integrated event campaign is no longer…
How to Protect Sponsorships from Fallen Stars
It’s all fun and games until somebody loses the series—or fails a drug test or…
Lessons Learned from the Cartoon Network Bomb in Beantown
When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market…
How to Scout for Emerging Musical Talent in Local Markets
Any brand with enough money can attach itself to the biggest music acts in the…
Graffiti Artists Put Their Mark on Mainstream Brands
It might seem counterintuitive but letting someone else put their mark on your product might…
Trade Show Exhibits Get Upgraded with Architecture
Using materials that give your trade show exhibit an upscale polished appearance can be an…
Cutting a Deal with Fair and Festival Properties
If you suspect your mobile marketing vehicle may be as much of an attraction as…
Healthy Brand-Agency Partnerships Take Work… EM is Here to Help
For event marketers the bonds between brand and agency are so close they’re often downright…
Subway Surprises New Yorkers With Random Acts Of Fitness Rewards
Subway wants to shed its image as just a dieter’s fast-food delight so to kick…