Living Green at Home
The Living Green Tour and Exhibit a seven-month 15-city tour sponsored by Better Homes and…
Oracle Throws the Greenest OpenWorld Ever
This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration…
Green Machines
Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can…
Brands Tap Neighborhoods To Gain Trust with Consumers
Going on the festival circuit or heading out to malls or NASCAR races will certainly…
Allstate Hosts a Sweet Fan Fest
Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar…
Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit
Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of…
Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New…
Proprietary Events: Southern Comfort Offers Free Two-day Festivals
Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic…
Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around…