College Marketing: Toyota Enlists Art Students To Launch Yaris
Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact.…
Sponsorship: Visa To Replace MasterCard As FIFA Partner
Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the…
Trade Shows: Tips For Bringing Celebs To Your Booth
Bringing celebrities to trade show booths has become a popular way for brands to gain…
Mobile Marketing: Dick’s Sporting Goods Launches First Tour
Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas…
Guerrilla Marketing: FreshDirect Rolls To Moms
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go…
Strategy: Equal Campaigns For Flavor With Double-decker Bus
Merisant's first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. "We want…
Live Translations: Sears Brings Spring To The Streets
Sears Roebuck and Co. brought its spring-themed TV spots to life in New York City…
Field Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to the…
Off Site from the NBA Jam Session: Volkswagen
About a mile away from the convention center Volkswagen engineered its own immersion to capitalize…
Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge…