Legal Action: MasterCard Seeks Injunction Against FIFA
Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property's incumbent…
Amex Adds Online Element To Tribeca Film Festival Sponsorship
American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002…
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to…
Multimedia: John Frieda Brings Soap Fans Front And Center
Kao Brands' John Frieda hair care line made a mark at Friday's Daytime Emmy Awards…
Integrated Campaigns: JetBlue Lets Consumers Speak
JetBlue Airways' latest event marketing initiative a live extension of the carrier's new "Sincerely JetBlue"…
Tours: Kashi Kicks Off Day of Change in San Diego
Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair…
Live Translations: ‘Cars’ Brings Animated Road Trip To Life
Two of the stars of the latest Disney/Pixar feature "Cars" are headlining a mobile tour.…
Customized Events: Audi Tailors Ride-And-Drive To Attendee Preferences
Audi of America is promoting its new Q7 SUV with "Streets of Tomorrow " a…
Grassroots Events: HGTV Throws Block Parties For ‘Restore America’
HGTV is using events to complement its Restore America PSAs which highlight building restorations the…
Street Marketing: Zone Labs Uses Wallet Drop To Tout Security
Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the…