Sampling: Weight Watchers Takes Its Snacks To The Streets For First Time
For the first time Weight Watchers is moving its calorie-controlled snacks off of grocery store…
Sponsorships: Peroni Brews Up Fashion Week Presence
Upscale Italian beer brand Peroni Nastro Azzurro is looking to break boundaries and challenge the…
Sports Marketing: Lever 2000 Cleans Up at US Open
To engage consumers and gain awareness and trial Lever 2000 is serving up a US…
Mobile Tours: La Costeña Heats Up Major League Finale
La Costeña will wrap up its La Costeña Feel The Heat Jalapeño Eating Challenge Tour…
Canon’s Contests Connect Fans And Photographers
Canon’s Contests Connect Fans And PhotographersCanon announced in September that it will continue to be…
Allstate Tailgates To Boost Local Ties
Allstate Tailgates To Boost Local TiesAllstate’s Field Goal Net program (think good hands logo catching…
Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates
Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an…
Alltel Gives Friends And Fans A Shot At MVP
Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate…
Pigskin Roundup: A Snapshot Of Three Fall Football Programs
Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this…
Activation: Qwest Brings Human Calculator To Omaha Fest
Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup…