Press Events: Tag Heuer Creates Temporary Gallery For Media Launch
Tag Heuer transformed The Waterfront a New York City event space into an art gallery…
Research: Employees Say They Respond To Experiential Marketing
When it comes to influencing employees the old adage really rings true: It’s not just…
Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints
Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component…
Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities
Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events…
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla…
Exhibits: Napster Spices Up DigitalLife With Burlesque Shows
Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to…
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government…
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting…
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through…
In Search of the Next Big Thing Brands Head into Second Life
It has three million members its own self-sustaining economy and a world of untapped marketing…