Cause Marketing: Panasonic’s Oxyride Underwrites Bunny Neutering
Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor Energizer with its Neuter Your Bunny…
Targeting: Dodge Sends College Students On Road Trip
Dodge this month sent three teams of college students on road trips each in their…
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q Motorola has taken over a…
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers…
Branded Entertainment: Meow Mix Takes House To The Airwaves
Meow Mix has taken the concept of its 2005 pop-up store a step further and…
Sponsorship: Verizon Wireless Calls On Dew Tour
With its new sponsorship of the Dew Action Sports Tour Verizon Wireless continues to add…
Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers
American Honda Motor Company has partnered with the House of Blues to promote its Fit…
Mobile Marketing: BellSouth Takes A Swing At Minor League Games
BellSouth is taking its Summer Swing mobile tour back on the road. After hitting minor…
Live From CEMA: Study Planned to Quantify “Live” Marketing
DANA POINT CALIF. JULY 17 2006 – The Computer Event Marketing Association (CEMA) has joined…
Live from CEMA: Is Your Event Operation SOX-Compliant
DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act was intended to…