Five ‘Attractivations’ that Stole the Show at IMEX 2023
More than 15,000 event professionals gathered at IMEX 2023, Oct. 17-19, at the Mandalay Bay…
Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin
Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula…
Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. We Chase Consumers.’
Speaking to an audience of digital out-of-home executives at the DPAA Summit this week, Pepsi…
How Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be…
Quote of the Month: Event Marketers Share Insights on Successful Partner Collaborations
It’s been a roller coaster ride for clients and partners these past three years. People…
Podcast: The Highs and Hurdles of Activating at Pop Culture Fan Conventions
If you’ve ever activated at a major fan convention, you already know that there are…
Zeiss Shares Five Ways to Make Sales Meetings More Fun
Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal…
Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter
Fall is in full swing, but as an event marketer, you’re already on to the…
Augmented Reality in Events: How Brands From Walmart to Morgan Stanley are Leaning into the Tech
As augmented reality (AR) has become more advanced and accessible, consumers have not only been…
Green Lights: These Eco-friendly Giveaways ‘Self-destruct’
Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad…