Green Machines
Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can…
Brands Tap Neighborhoods To Gain Trust with Consumers
Going on the festival circuit or heading out to malls or NASCAR races will certainly…
Allstate Hosts a Sweet Fan Fest
Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar…
Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit
Turner Classic Movies is letting consumers step inside a vintage DC-3 airplane as part of…
Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New…
Proprietary Events: Southern Comfort Offers Free Two-day Festivals
Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic…
Luxe Events : Lincoln Entices Consumers With Culinary Experience
Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating…
Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around…
Live Extensions: Macy’s Takes Thanksgiving Parade On Tour
The Macy’s Thanksgiving Day Parade is seen live by three million people in New York…
Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal
General Motors was pleased enough with Cadillac’s year-old sponsorship of the Phipps Plaza shopping mall…