Healthy Brand-Agency Partnerships Take Work… EM is Here to Help
For event marketers the bonds between brand and agency are so close they’re often downright…
Subway Surprises New Yorkers With Random Acts Of Fitness Rewards
Subway wants to shed its image as just a dieter’s fast-food delight so to kick…
THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS
THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS
Breaking Campaigns: Microsoft Introduces Vista Office 2007 In 74 Cities
Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007…
Service-based Events: Infiniti Offers Free Rides From Wired Store
Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the…
Hispanic Marketing: Sony Creates Pop-up To Promote New Service
Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The…
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities…
Pop-ups: Charmin Opens Public Restroom in Times Square
In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in…
Web-driver Events: Site Targets Office Workers For Quick Push To Net
DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan…
B-to-B Events: IBM Hosts Multi-venue Town Hall In China
Just months after it executed a five-venue town hall meeting for 19 000 attendees across…