At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own
You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure…
Making a Trade Show Presentation Sing
Trade show presentations tend to fall into three categories. On one end of the spectrum…
Getting a Multiple-Leg Mobile Tour on the Road
For many brands a mobile tour is exactly the right medium but without the optimum…
Are Influencers a Myth?
Influentials probably don’t exist at least not in the way you think they do. That’s…
The Seven Secrets of Municipal Sponsorships
In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand…
How Long Should Your Sponsorship Agreement Last?
Thanks to advanced data analysis and filtering software choosing which property to sponsor isn’t always…
Keeping Evergreen Events Fresh Year After Year
As a rule event programs that last past five years are dubbed solid successes. But…
BlueCross BlueShield Transforms Test-Run Into Success
As BlueCross BlueShield of Florida’s 2007 event marketing calendar heats up the company is scaling…
Brands Leverage Fitness to Make the Mind-Body Connection
Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative…
Activating Year-Round at Vacation Destinations
Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and…