Mobile Marketing: Dick’s Sporting Goods Launches First Tour
Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas…
Guerrilla Marketing: FreshDirect Rolls To Moms
A new guerrilla campaign is helping online gourmet grocer FreshDirect play up its consumers' on-the-go…
Strategy: Equal Campaigns For Flavor With Double-decker Bus
Merisant's first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. "We want…
Live Translations: Sears Brings Spring To The Streets
Sears Roebuck and Co. brought its spring-themed TV spots to life in New York City…
Field Report: NBA Jam Session
Houston’s NBA Jam Session drew more than 100 000 fans over five days to the…
Off Site from the NBA Jam Session: Volkswagen
About a mile away from the convention center Volkswagen engineered its own immersion to capitalize…
Pilot Programs: Melitta Unwraps Euro Café In Philadelphia Rolls Sampling Effort
If a moveable European-style sidewalk café environment boosts sales in Philadelphia the concept could emerge…
Legal Action: MasterCard Seeks Injunction Against FIFA
Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property's incumbent…
Amex Adds Online Element To Tribeca Film Festival Sponsorship
American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002…
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to…