Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer…
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third…
Mall Marketing: Sharp Targets Upscale Shoppers with TV Lounges
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is…
Big Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to…
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
Film festival sponsorships
Tips for making the most out of film festival sponsorships The chance to sponsor a…
The Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology…
The Psychology of Experiences: Mastering All The Senses
A neuroscientist a color expert and a feng shui master walk into an event... When…
An Inside Look at Sun’s Conference Upgrades
An inside look at Sun’s practical environmentally friendly conference upgrades Despite the standard perception creating…
Insights on Word-of-Mouth Marketing’s Power Brokers
Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers