Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal
Procter & Gamble’s Gillette Venus women’s razor brand used a press event at New York…
Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities
Dunkin’ Donuts is promoting its new tropical flavor smoothies with beach parties—at non-beach locations—in Boston…
Guerrilla: Ikea Spreads Furnishings Throughout NYC
Ikea stormed into New York City during the International Contemporary Furniture Fair with a street…
Sponsorships: Lever 2000 And Tennis Make A Love Match
Unilever’s Lever 2000 brand has announced a multiyear sponsorship with the United States Tennis Association.…
Deals: Target To Light Up Broadway Under The Stars
Target signed as presenting sponsor of Broadway Under the Stars a free outdoor concert scheduled…
Proprietary Events: IBM Goes To India For Its Biggest Event Ever
Earlier this month IBM executed the largest live event in the company’s history—a town hall…
Sports Marketing: Coke Out Pepsi In With New NHL Deal
PepsiCo has signed a multiyear deal with the National Hockey League replacing Coca-Cola which had…
Cause Marketing: Panasonic’s Oxyride Underwrites Bunny Neutering
Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor Energizer with its Neuter Your Bunny…
Targeting: Dodge Sends College Students On Road Trip
Dodge this month sent three teams of college students on road trips each in their…
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q Motorola has taken over a…