Sports Marketing: Amex Offers Exclusive Benefits Through USGA Sponsorship
American Express’ recently announced multiyear sponsorship of the United States Golf Association is the first…
Integrated Campaigns: Totino’s Takes Three-pronged Approach To X Games
To introduce its new Mega Pizza Rolls to active teens General Mills’ Totino’s brand is…
Activation: Subaru Highlights Action Sports Relationships At Community Festival
Subaru of America used its sponsorship of this month’s Balboa Park December Nights community festival…
Launch Events: Saturn Shines At Hard Rock Café
General Motors used a bash at New York City's Hard Rock Café to unveil three…
Experiential Marketing Summit: Only 27 Seats Left!
The 2006 Experiential Marketing Summit is three weeks away. Attendance is up by 30 percent…
College Marketing: Toyota Enlists Art Students To Launch Yaris
Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact.…
Sponsorship: Visa To Replace MasterCard As FIFA Partner
Following a long run with MasterCard as sponsor FIFA has signed rival Visa as the…
Trade Shows: Tips For Bringing Celebs To Your Booth
Bringing celebrities to trade show booths has become a popular way for brands to gain…
Mobile Marketing: Dick’s Sporting Goods Launches First Tour
Dick's Sporting Goods has launched a 20-market mobile tour that features 10 tented activity areas…
Strategy: Equal Campaigns For Flavor With Double-decker Bus
Merisant's first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. "We want…