Malls Evolve
Malls continue to evolve into 360-degree marketing platforms When you think of the American shopping…
How Brands Can Join the Green Team
Want to be more Earth friendly? Take this advice from brands that already walk the…
Fashion Week Sponsorships
Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good…
Inside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing…
Sponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer…
Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable…
Sampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and…
Activation: Schick Launches Search For Next Action Sports Star At X Games
To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick…
Event Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology…