Sponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer…
Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable…
Sampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and…
Activation: Schick Launches Search For Next Action Sports Star At X Games
To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick…
Event Programs: Canon Uses U.S. Open To Showcase New Technology
Canon plans to give New Yorkers a first-hand look at the new Face Detection Technology…
Integrated Marketing: Panasonic Invites Families To Live in High Definition
Television has always brought families together but Panasonic has a hunch that its HD products…
Custom Vehicles: Cintron Beverage Tricks Out HHRs
Cintron Beverage Group is putting a fleet of tricked out Chevy HHR Panel vans on…
Activation: Lexus Targets Younger Demo With Virtual US Open
As part of its US Open sponsorship Lexus created a three-day virtual tennis tournament at…
Event Programs: Meow Mix Connects With Pet Owners Through Acatemy
Del Monte’s Meow Mix is giving pet parents a chance to embrace their inner feline…
