Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023
Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of…
Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy
Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with…
Six Ways Artificial Intelligence is Impacting Events—Plus Three Real-world Examples
Across creative, logistics, ops and the spaces in between, generative AI is emerging as an…
Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership
To promote its recently launched Shipt Student Membership and same-day delivery services discount, the retail…
Walmart’s Nostalgic Summer Rewind Tour Invites Adults to Break Childhood Rules
The Y2K vibes have been strong across a range of events and activations this year,…
How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling
Fenty Beauty by Rihanna on Sept. 3 took over the Full Service Coffee Co. shop…
Cover Story: Warner Bros. Nets the Experiential Win of the Summer with a Joyful, Inclusive ‘Barbie’ Campaign
Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing…
Q&A: San Francisco Travel Association Discusses Event Safety and Business
Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if…
Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation
Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to…
The 2023 IT List: Recognizing the Top 100 Event Agencies
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.”…