Product Launches: Lumene Stages Orange Carpet Premieres
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with…
Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on…
Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves…
Mobile Events: NBC Connects With Today Through Roving Studio
The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a…
Sports Marketing: Puma Creates Regional Golf-And-Gamble Scrambles
If PUMAPalooza doesn’t sound like your dad’s golf tournament then the marketing message is spot-on.…
Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the…
Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever.…
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer…
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third…
Mall Marketing: Sharp Targets Upscale Shoppers with TV Lounges
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is…