Brands Sponsor High-Profile Green Rooms
Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a…
Brands Use Exclusive Perks to Make Connections at Events
Brands use exclusive perks to strike chords and make connections at events Customer rewards are…
Photo and Video Activation is Fun for Attendees and Flexible for Marketers
Photo and video activation grows more fun for attendees and more flexible for marketers Like…
Cruise Lines are Emerging as Loyalty-Building Event Channels
Photo and video activation grows more fun for attendees and more flexible for marketers The…
Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day.…
How to Turn Hospitality Activations into Business Opportunities
How to turn your hospitality activations into real business-generating opportunities There are two ways to…
25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in…
10 Technologies You Want to Know About Right Now
Ten technologies you want to know about right now If there’s one thing technology is…
EM Follows Up on Five Years of Cover Stories
EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it…
Where Are They Now: Don Schmid
October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event…