Getting Internal Signoff for Your Event Programs
Getting customers excited about your brand can be tricky. But getting approval for an event…
Five Must-Have Merger-Proof Contract Clauses
XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T…
Immersive Contests: Finding the Balance Between Brand Engagement and Overload
Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests…
Guerrilla Marketing 101 for B-to-B Marketers
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their…
Inside Anheuser-Busch’s Event Marketing Group
The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s…
Leveraging the Real Estate Outside Mobile Vehicles
Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they…
Event Tours: Mondavi Takes Winery Experience On The Road
Robert Mondavi Private Selection is bringing the California wine country experience to cities across the…
Bad Breakups: Verizon Severs Ties With Stefani Tour
Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current…
Product Launches: Lumene Stages Orange Carpet Premieres
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with…
Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on…