Where Are They Now: Steve Baskin
June/July 2003 ING Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team…
Where Are They Now: Cheryl Di Re
November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s…
Where Are They Now: Steve Lauletta
February/March 2005 Miller Brewing Back then: In 2005 Steve Lauletta director-sports and event marketing was…
Where Are They Now: Cathy Bessant
May 2005 Bank of America Back then: Two years ago Bank of America was on…
Where Are They Now: Rich Lehrfeld
June 2005 American Express Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an…
Where Are They Now: Jocelyne Attal
August/September 2005 Avaya Back then: Avaya was kicking up its second FIFA World Cup sponsorship…
Hispanic Marketing: Sony Tests Retail Events In L.A.
Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in…
Activation: Baileys Launches Lounge For John Legend Tour
Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s…
Retailtainment: Petco Holds In-store Competitions
Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers…