Event Tours: Gallery Exhibits Help Lexus Introduce New Vehicle
Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the…
Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing
Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable…
Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives
Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007…
Pepsi Rebrand Takes Event Savvy
LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent…
Glacéau Pops Up in Manhattan
Fry an egg dance a jig or get jiggy with it. It’s easy to burn…
CitiField and Yankee Stadium: Head to Head
In New York City baseball season is as much a part of life as hot…
Big Game Gets Hard Core in StL
The only game in Major League Baseball that doesn’t really count is always the second…
Interbike Expo
It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts…
Where Are They Now: Brian Woods
November/December 2005 Ameriquest Back then: Brian Woods cmo was putting up his dukes as captain…
Where Are They Now: Andrea Spiegel
February/March 2006 JetBlue Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a…