Legal Action: MasterCard Settles Drops Fight For World Cup
After more than a year of legal wrangling MasterCard announced on June 21 that it…
B-to-B: Tellabs Connects With NXTcomm Attendees
Telecommunications equipment manufacturer Tellabs entertained and engaged when it brought together some of the newest…
Grassroots: Pup-Peroni Brings Out Pup Patrol To Promote Sweepstakes
If it were an MTV reality show it could be called “Pimp My Dog’s Ride.”…
Sports Marketing: Sunoco Targets NASCAR Fans
Sunoco is bringing together four of NASCAR’s top drivers—Dale Earnhardt Jr. Tony Stewart Kasey Kahne…
Targeting: Visa Sponsors Amateur Filmmaking Competition
Visa is taking a cinematic approach to its newest sponsorship. The company has partnered with…
Mobile Tours: Lucky Jeans Rides the Denim Highway
Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and…
Activation: Sharp Leverages New MLB Deal At All-Star Game
Sharp Electronics kicked off its three-year deal as the HDTV category sponsor of Major League…
Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie
In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers…
Event Programs: Geico Brings Spring Break Activation To Chicago
Geico this month took its recent spring break activation—which centered around a gaming zone that…
Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line
At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of…