Tostitos’ Effort is Fueled by Facebook
Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super…
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its…
Burger King Turns Up the Heat
Burger King is on a roll and not the sesame seed variety. The fast-food chain…
Marketing to Students
Marketers spend billions of dollars each year marketing to kids—on TV in school even on…
Spicing Up Events with Pecha Kucha
Looking for a way to spice up content at your next show? Think Pecha Kucha…
Playing It Safe at Spring Break
They’re opinionated they’re socially connected and they’re on the cusp of gaining a ton of…
Sensory Branding at Events
“See me. Feel me. Touch me. Heal me.” These words sung by The Who at…
Rock and Roll Videogames Engage Consumers
Most people know at least one self-proclaimed king of air guitar. The act of strumming…
Luxury Events Engage the Affluent
The luxury sector like mainstream America for the first time in decades has fallen on…
Pfizer’s 3D Theater
Most stroke and heart attack victims never see it coming. And for survivors no matter…