Brands Are Streamlining Trade Show Exhibits
It may seem counterintuitive but a growing number of trade show marketers are leaving their…
How Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for…
Event Design on a Dime
Whether you’re managing design and fabrication in-house from soup to nuts or farming out the…
Going green by emulating Autodesk
SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing group must feel a bit…
Companies are not listening to their customers
A RECENT STUDY by the CMO Council found that when it comes to listening to…
Bacardi gets positive WOM to flow
LIKE THE PERFECT STORM positive word of mouth starts small and then builds momentum until…
Changing minds and perceptions
Keen Footwear is a small company on a big mission. The popular shoe and outdoor…
Branded Acts of Kindness
THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being…
Street stunts net results for brands
CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits…
How Brands are Turning to Events to Engage Baby Boomers
Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard…