Tech Report
The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in…
EM Executive Roundtable On the State of the Industry
Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in…
Virgin Mobile’s Annual Music Event Goes Green
Virgin Mobile goes green at its annual summer proprietary music
GM Cuts Its Olympic Ties
GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term…
Brands Sponsor High-Profile Green Rooms
Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a…
Brands Use Exclusive Perks to Make Connections at Events
Brands use exclusive perks to strike chords and make connections at events Customer rewards are…
Photo and Video Activation is Fun for Attendees and Flexible for Marketers
Photo and video activation grows more fun for attendees and more flexible for marketers Like…
Cruise Lines are Emerging as Loyalty-Building Event Channels
Photo and video activation grows more fun for attendees and more flexible for marketers The…
Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day.…
How to Turn Hospitality Activations into Business Opportunities
How to turn your hospitality activations into real business-generating opportunities There are two ways to…