Nerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma…
Launching a “green” mobile tour
Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile…
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel…
Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic…
Setting records nets big publicity
Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling…
Texting To Communicate At Events
With more and more people using their cell phone as an all-in-one catch-all web and…
IKEA’s Political Event Involves a Replica White House Oval Office
The high cost of travel has caused some consumers to stay close to home this…
Refreshing Long-running Events
When Self magazine took its workouts to the parks this spring it was the 16th…
Recycling Event Assets
Splashy launches national tours and sponsorship activations are often the sites for the crème de…
Taking green screen beyond the backdrop
The conventional wisdom about green-screen photo activation says that it needs to be stationary within…