Activation: Maxell Leverages Its First X Games
Activation: Maxell Leverages Its First X GamesMaxell has made its first-year sponsorship of the X…
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To Lineup
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To LineupOrchestras have been one of its core…
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A Connection
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A ConnectionSprint Nextel is targeting…
Virtual Events Are Gaining Momentum
Love it or hate it there’s no stopping the trend: B-to-B events are moving from…
Boost Mobile Mixes Music and Volunteerism
Boost Mobile has been creating buzz for the brand—and driving teens and young adults to…
Getting Past Gatekeepers at Four Big Colleges
Every university has a different process for approving and scheduling brands’ on-campus events. Some it…
Tips for Creating Programs that Get Buy-In from Students
For marketers targeting students getting a piece of the user-generated content realm seems like a…
Activating Multiple Brand Extensions at Singular Events
Line extensions might seem exciting to product development types. But when it comes time to…
DaimlerChrysler Expertly Mixes Media Stunts with Consumer Engagements
A well-executed media stunt not only will have press lining up to take photos and…
At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own
You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure…