Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location
Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On LocationNetflix began its…
Trade Shows: E3 Announces Major Revamp
Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive…
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out EagleNike’s 6.0 action-shoe brand is hitting…
Mall Marketing: After Success In New York Citibank ThankYou Program On The Road
Mall Marketing: After Success In New York Citibank ThankYou Program On The Road What started…
Tactics: Melitta Arranges Campus Sampling Through Residential Life Offices
Tactics: Melitta Arranges Campus Sampling Through Residential Life OfficesMelitta USA is staking out college dorm…
Activation: Maxell Leverages Its First X Games
Activation: Maxell Leverages Its First X GamesMaxell has made its first-year sponsorship of the X…
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To Lineup
Strategy: UBS Enhances Orchestra Activation; Adds Minnesota To LineupOrchestras have been one of its core…
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A Connection
Hispanic Marketing: Sprint And Dr Pepper Use Concerts To Make A ConnectionSprint Nextel is targeting…
Virtual Events Are Gaining Momentum
Love it or hate it there’s no stopping the trend: B-to-B events are moving from…
Boost Mobile Mixes Music and Volunteerism
Boost Mobile has been creating buzz for the brand—and driving teens and young adults to…