Contests are winners with live experiences
FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several…
Dedicated consumers shave heads for brands
TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands…
Brands Squat Outside Film and Music Festivals to Save Money
Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique…
House Parties sweep the states
MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing…
HP goes virtual
For a technology brand with the word “invent” as its slogan an early foray into…
Media training is a key skill for brand marketers
Ross Burton credits media training with giving him confidence whether he’s working behind the scenes…
Guerrilla tactics net big gains
Some companies only pay lip service to event marketing seeing it more as an add-on…
Non-endemic Brands Connect At Events
Some of the biggest marketing breakthroughs have come from brands that made new connections with…
High fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and fall fashion magazines. This year…
Leveraging Social Media
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400…