Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding
Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and…
Eight Tips for Agency Execs on Securing a Work-Life Balance this Summer
That ever-elusive work-life balance concept… is it even possible in the event biz? As event…
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times…
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events…
Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025…
The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency…
Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish…
Announcing the 2025 Ex Awards Finalists
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most…
Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders…
Nostalgia Marketing
A widespread longing for the “good old days” has opened up ample opportunities for brands…