The Brief: Blizzard Banks and GlowUp Studios
This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0…
The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025
“We’re breaking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for…
Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness
The first visual we laid eyes on at Toy Fair 2025 in New York City,…
From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships
The Players Championship is starting next week, and brands are teeing up an array of…
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025
If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a…
The Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot…
Swag-tivities
Event marketers are more conscious than ever about excessive waste, and that has led to…
Meet the 2025 B-to-B Dream Team
It began with a mission: “If Event Marketer started its own brand, here’s who we’d…
Six Lessons on Inclusion from Primark’s Fully Accessible Launch Event
Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one…