Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences
With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with…
The Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a…
Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos
Trade show attendees want to make the most of in-person learning with hands-on demos and…
Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.
You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior…
Four Business Travel Trends and Forecasts Impacting Events in 2024
Your attendee travelers are eager to hit the road, but thanks in part to economic…
NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade
Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance…
Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows,…
Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears
New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows…
Super Bowl LVIII: How Paramount Took Over a Block of the Las Vegas Strip
With so many brands competing for fans’ attention on the ground during Super Bowl LVIII,…
Sponsorship Outlook: 10 Hot Properties to Watch in 2024
No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means…