Going off the beaten path to save money
In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes…
Pepsi’s Uncorks Killer Summer Event Campaign
The energy drink market is on a high. Turbo charged by top-selling brands like Monster…
Bringing Twitter to Life
In the beginning there was the meet up where people would get together in real…
New Exhibits Offer Pre-fab Costs
When budgets are tight exhibition designers can help you come up with solutions that still…
Using Web Portals Pre-event
Tapping into online communities before a live event allows a brand to learn a great…
How Co-Marketing Helps Keep Costs Lower
In today’s difficult economy every marketer is looking for ways to make 1 + 1…
Renegotiating Truck Leases
So the time has come to cut some fat from your marketing budget but naturally…
Nine Best Practices To Improve Your Pre-Event Strategies
If your post-event surveys show that consumers are interested in buying your product great. If…
Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program
Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program…
Turning SMS Into Real-time Dialogue
Laptops were all the rage that is until cell phones turned into mini personal computers.…