Where Are They Now: Cheryl Di Re
November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s…
Where Are They Now: Steve Lauletta
February/March 2005 Miller Brewing Back then: In 2005 Steve Lauletta director-sports and event marketing was…
Where Are They Now: Cathy Bessant
May 2005 Bank of America Back then: Two years ago Bank of America was on…
Where Are They Now: Rich Lehrfeld
June 2005 American Express Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an…
Where Are They Now: Jocelyne Attal
August/September 2005 Avaya Back then: Avaya was kicking up its second FIFA World Cup sponsorship…
Hispanic Marketing: Sony Tests Retail Events In L.A.
Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in…
Activation: Baileys Launches Lounge For John Legend Tour
Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s…
Retailtainment: Petco Holds In-store Competitions
Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers…
Sponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts
DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship…
On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment
It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an…