Talking Events And The Economy
When the economy hit the ground like Joe Frazier didn’t like its face event marketers…
Reducing Impact of Cancelled Event
If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet…
Using Mobile Phones At Experiences
Mobile phones have become more than just a device for making calls. More than ever…
Evolving Green Event Standards
Doing the right thing is not always easy. Just ask any marketer trying to build…
Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to…
Budget Cuts Didn’t Stop Chase
Managing a trade show exhibit with 70 percent less than last year’s budget is become…
Reaching Out Through Social Media
If Larry King can Twitter then anybody can. The recent Twitter popularity contest between the…
Activating Inside Airports
They’re powerful affluent influential and… trapped. More than almost any other place without a golf…
Nerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's Nerf unit solved the dilemma…
Launching a “green” mobile tour
Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile…