Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour
To promote the last installment in the Harry Potter book series Harry Potter and the…
Media Stunts: WE tv’s Bridezillas Whip Up A Media Frenzy In Times Square
The WE network’s cake-covered brides are back baby. And this time they’re madder—and hungrier—than ever.…
Sponsorships: Valspar Builds Awareness with US Open Tie
Paint and coatings manufacturer Valspar is hoping to create some visibility for its new consumer…
Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves
Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third…
Mall Marketing: Sharp Targets Upscale Shoppers with TV Lounges
Shoppers at Taubman Centers will soon have a cool place to kick back. Sharp is…
Big Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to…
Brand Marketers Build Awareness—and Goodwill—by Sponsoring Event Volunteers
Brand marketers build brand awareness—and goodwill—by sponsoring the actual event volunteers
Film festival sponsorships
Tips for making the most out of film festival sponsorships The chance to sponsor a…
The Air Force is Taking Off Thanks to Bleeding-Edge Cell Phone Technology at Events
The Air Force is taking off in new directions thanks to bleeding-edge cell phone technology…
Insights on Word-of-Mouth Marketing’s Power Brokers
Brand new insights from The Influentials author Ed Keller on word-of-mouth marketing’s power brokers