Face-Lift: Keeping Pop-Ups Fresh The Second Time Around
Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To…
Challenger brands take on the big guys
If the tale of the tortoise and the hare has taught us anything it’s to…
Food Network
Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new…
Mobile Marketing Vehicles Bring Big Tech
When it comes to mobile tours technology is one of the best ways to differentiate…
EM’s year in review
EM’s year in review provides a chronological look at more than 67 ways the industry…
Cisco’s GSX goes virtual
Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL…
Siemens Proves Measurement is King
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
AARP goes techie for Vegas@50
AARP’s Vegas@50+ goes digital just like its tech-savvy attendees
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying…
Sons of Anarchy hits the road
Event Minutes — EM’s stopwatch tracks the action SONS OF ANARCHY Brand: FX Network Agency:…