Refreshing Long-running Events
When Self magazine took its workouts to the parks this spring it was the 16th…
Recycling Event Assets
Splashy launches national tours and sponsorship activations are often the sites for the crème de…
Taking green screen beyond the backdrop
The conventional wisdom about green-screen photo activation says that it needs to be stationary within…
How Twitter adds value to events
If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking…
Adding fitness to youth programs
Overcoming childhood obesity takes a village. And while many companies are rising to the challenge…
Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair looks good or that your…
ABB Blazes Trail With Trade Show Tour
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces…
Brands bet on permanent pop-ups
The temporary pop-up shop is a successful strategy for many event marketers but there are…
Internal events take an altruistic turn
Since the economic downturn internal events of all stripes are still under fire. From the…
Rockin’ out to get teams together
Think “teambuilding exercise” and usually the first word that comes to mind is “corny.” But…