Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day.…
How to Turn Hospitality Activations into Business Opportunities
How to turn your hospitality activations into real business-generating opportunities There are two ways to…
25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in…
10 Technologies You Want to Know About Right Now
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EM Follows Up on Five Years of Cover Stories
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Where Are They Now: Don Schmid
October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event…
Where Are They Now: Michael Lynch
February/March 2003 Visa Back then: Cover stud Michael Lynch senior vp-sponsorships and events was heading…
Where Are They Now: Chevrolet
June/July 2003 Chevrolet Back then: Chevy’s team was finally rested up after the 2002 Olympic…
Where Are They Now: Lego
August/September 2003 Lego Back then: When Vince Rubino marketing programs project manager appeared with Michael…
Where Are They Now: Micky Pant
November/December 2003 Reebok Back then: Micky Pant Reebok cmo was sporting an Event Marketer Dream…