Where Are They Now: Rich Lehrfeld
June 2005 American Express Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an…
Where Are They Now: Jocelyne Attal
August/September 2005 Avaya Back then: Avaya was kicking up its second FIFA World Cup sponsorship…
Hispanic Marketing: Sony Tests Retail Events In L.A.
Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in…
Activation: Baileys Launches Lounge For John Legend Tour
Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s…
Retailtainment: Petco Holds In-store Competitions
Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers…
Sponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts
DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship…
On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment
It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an…
Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s
Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind…
Immersions: Gore Puts Customers In The Eye Of The Storm
W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile…
Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store
After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits…