AARP goes techie for Vegas@50
AARP’s Vegas@50+ goes digital just like its tech-savvy attendees
The FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying…
Sons of Anarchy hits the road
Event Minutes — EM’s stopwatch tracks the action SONS OF ANARCHY Brand: FX Network Agency:…
Branded t-shirts go fashionista
This year’s hottest consumer event interactive turns giveaways into works of art AH THE UBIQUITOUS…
Brands send consumers away for big loyalty
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences MOST PEOPLE WILL…
Untapped ROI Opportunities Lurk Nearby
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden…
Edu-Sampling Deepens Experiences with Smart Brands
Sampling grows up as marketers hand out much-needed education with their product
Brands Tackle Huge Goals on Social Media
How three brands used simple social media tools to tackle big-time marketing objectives
Penguin Brings New Book to Life
As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on…