Activation: Baileys Launches Lounge For John Legend Tour
Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s…
Retailtainment: Petco Holds In-store Competitions
Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers…
Sponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts
DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship…
On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment
It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an…
Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s
Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind…
Immersions: Gore Puts Customers In The Eye Of The Storm
W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile…
Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store
After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits…
Event Tours: Gallery Exhibits Help Lexus Introduce New Vehicle
Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the…
Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing
Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable…
Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives
Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007…