Guerrilla tactics net big gains
Some companies only pay lip service to event marketing seeing it more as an add-on…
Non-endemic Brands Connect At Events
Some of the biggest marketing breakthroughs have come from brands that made new connections with…
High fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and fall fashion magazines. This year…
Leveraging Social Media
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400…
Talking Events And The Economy
When the economy hit the ground like Joe Frazier didn’t like its face event marketers…
Reducing Impact of Cancelled Event
If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet…
Using Mobile Phones At Experiences
Mobile phones have become more than just a device for making calls. More than ever…
Evolving Green Event Standards
Doing the right thing is not always easy. Just ask any marketer trying to build…
Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to…
Budget Cuts Didn’t Stop Chase
Managing a trade show exhibit with 70 percent less than last year’s budget is become…