Playing It Safe at Spring Break
They’re opinionated they’re socially connected and they’re on the cusp of gaining a ton of…
Sensory Branding at Events
“See me. Feel me. Touch me. Heal me.” These words sung by The Who at…
Rock and Roll Videogames Engage Consumers
Most people know at least one self-proclaimed king of air guitar. The act of strumming…
Luxury Events Engage the Affluent
The luxury sector like mainstream America for the first time in decades has fallen on…
Pfizer’s 3D Theater
Most stroke and heart attack victims never see it coming. And for survivors no matter…
Brands Are Streamlining Trade Show Exhibits
It may seem counterintuitive but a growing number of trade show marketers are leaving their…
How Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for…
Event Design on a Dime
Whether you’re managing design and fabrication in-house from soup to nuts or farming out the…
Going green by emulating Autodesk
SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing group must feel a bit…
Companies are not listening to their customers
A RECENT STUDY by the CMO Council found that when it comes to listening to…