How Co-Marketing Helps Keep Costs Lower
In today’s difficult economy every marketer is looking for ways to make 1 + 1…
Renegotiating Truck Leases
So the time has come to cut some fat from your marketing budget but naturally…
Nine Best Practices To Improve Your Pre-Event Strategies
If your post-event surveys show that consumers are interested in buying your product great. If…
Inside Colgate-Palmolive’s ‘Bright Smiles, Bright Futures’ Program
Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program…
Turning SMS Into Real-time Dialogue
Laptops were all the rage that is until cell phones turned into mini personal computers.…
Face-Lift: Keeping Pop-Ups Fresh The Second Time Around
Sometimes the maxim “If it ain’t broke don’t fix it ” just doesn’t apply. To…
Challenger brands take on the big guys
If the tale of the tortoise and the hare has taught us anything it’s to…
Food Network
Celebrity appearances are a perennial tactic in the event marketer’s cookbook. But there’s a new…
Mobile Marketing Vehicles Bring Big Tech
When it comes to mobile tours technology is one of the best ways to differentiate…
EM’s year in review
EM’s year in review provides a chronological look at more than 67 ways the industry…