Three Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a…
Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous…
First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar…
The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized…
Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade,…
Local Businesses, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign
For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex,…
Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected…
Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance…
The Brief: Coachella’s Ticket Woes and Viral Wine Memes
This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales,…
Executive Q&A: Inside Crayola Creativity Week
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents…