SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations
San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers…
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone…
Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions
Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event…
Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June…
Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn…
Five Reasons Why Figma’s Config User Conference Has Grown 750% in Five Years
Community building is more important than ever for annual events to thrive today, and web-based…
Fashion and Fandom: Inside the ‘Sex and the City’ 25th Anniversary Experience
Just like fashion trends, TV shows come and go, but throngs of superfans will tell…
Seven Tourism-inspired Engagement Tactics Worth Exploring
Much like event professionals, destination marketers are in the business of brand-building, content creation and…
Tribeca Festival Attendees Flock to AT&T’s Untold Stories Lounge for Panels and Pitch Advice
A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event,…
A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon
To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts”…